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Leading the first green banking initiative of its kind in the Middle East
November 21, 2013
By: DAVID SAVASTANO
Editor, Ink World Magazine
Gemalto and Byblos Bank, one of Lebanon’s top three banks, joined forces to launch the Middle East’s first bio-sourced EMV payment cards in Lebanon. This initiative, a first-of-its-kind in the region, is the result of Byblos Bank’s investment for a green and sustainable environment in Lebanon. Working with Gemalto’s local partner Unilux Cards, Byblos Bank plans to migrate 80% of its entire banking card portfolio to Gemalto’s Clarista bio-sourced payment cards wit...
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